WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

IKEA International, Basta Poco Per Cambiare/Just For Little Change

Members:

Several families' lives unfold in their apartments. Then, a couple of young men with twin beds near each other decide to push them together and jump into bed together with an arm around each other -- perhaps a new couple? Later, all the families meet out on their terraces facing a shared courtyard.

The tagline: "Basta Poco Per Cambiare" (Just For Little Change)

Brand
Industry
Media Outlet
Country
Region
Agency
AdRespect Themes
User Comments
Nothing here - be the first to comment!