WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Mars Inc., Marilyn - Super Bowl

Members:

Mars Inc. continues its "You're Not You When You're Hungry" gender reversal campaign for Snickers, which has featured Betty White and Joan Collins as men.

This time Willem Dafoe appears as Marilyn Monroe during the classic dress-over-the-subway-grate scene from "The Seven Year Itch." This approach, while some may find amusing, doesn't exactly break any barriers and will bother many transgender folks. We're mostly supposed to be laughing at the gender mismatch (and maybe the choice of Willem Dafoe).

This might be a shade better than their violent, homophobic series that got pulled in 2007, when two men "accidentally kissed" and had to "do something manly" to make up for it, such as beat each other up.

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