WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Calvin Klein, You awake?

Members:

2015 Print Report A Problem

This ‘sexting’ campaign features so-called "raw texts, real stories" ("Inspired by actual events and people").

In this female couple’s exchange, one tells the other she is not at home but at Charlie's. The other says it "sounds like an invite." The reply: "A light threesome never hurt anyone."

Company
Calvin Klein
Brand
Calvin Klein
Industry
Fashion/Apparel
Media Outlet
Print
Country
United States
Region
US National
Agency
Calvin Klein in-house
AdRespect Themes
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