WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Calvin Klein, How are you miss?

Members:

2015 Print Report A Problem

This ‘sexting’ campaign features so-called "raw texts, real stories" ("Inspired by actual events and people").

In this female couple’s exchange, one invites the other (whom she calls "miss") to meet in real life. She adds that she's "out of town til Friday but when I'm back you're in trouble miss."

Company
Calvin Klein
Brand
Calvin Klein
Industry
Fashion/Apparel
Media Outlet
Print
Country
United States
Region
US National
Agency
Calvin Klein in-house
AdRespect Themes
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