WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Calvin Klein, U wanna?

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2015 Print Report A Problem

This ‘sexting’ campaign features so-called "raw texts, real stories" ("Inspired by actual events and people").

In this male couple’s exchange, one asks the other to unlock his private photos. At first , the other refuses to do so but finally does so when asked again.

This version also ran on Calvin Klein’s signature billboard on Houston Street in SoHo, New York City.

Company
Calvin Klein
Brand
Calvin Klein
Industry
Fashion/Apparel
Media Outlet
Print
Country
United States
Region
US National
Agency
Calvin Klein in-house
AdRespect Themes
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