Wells Fargo & Company, Learning Sign Language
Two women are seen in various situations over many days learning and practicing sign language, first separately, then together. Then they are with a young girl and one announces by signing, "We're going to be your new mommies." Everyone smiles and the women and the girl sign "I'm so happy."
The narrator says, "Everyone works hard for a reason. Working together, we can help you prepare financially for when two becomes three." The tagline is "Together we'll go far."
BBDO cast a real lesbian couple and a girl who is actually deaf.
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