WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

General Mills, The Cheerios Effect: Building a Family

Members:

This Canadian short commercial features the Francophone couple André and Jonathan. The YouTube story explains that they "had it all - great careers, a beautiful home, and the stability of their deep and enduring love for one another. Then along came Raphaëlle."

A touching longer format video with their story is at https://cheerioseffect.ca/ourstories

The website proclaims "At Cheerios, we believe everyone is worthy of love and connection – and everyone has stories that deserve to be told."

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