General Mills, The Cheerios Effect: Building a Family

Members:

2014 Television 100% Report A Problem

This Canadian short commercial features the Francophone couple André and Jonathan. The YouTube story explains that they "had it all - great careers, a beautiful home, and the stability of their deep and enduring love for one another. Then along came Raphaëlle."

A touching longer format video with their story is at https://cheerioseffect.ca/ourstories

The website proclaims "At Cheerios, we believe everyone is worthy of love and connection – and everyone has stories that deserve to be told."

Company

General Mills

Brand

Cheerios

Industry

Packaged Foods

Media Outlet

Television

Country

Canada

Region

North America

Agency

Saatchi & Saatchi Advertising

AdRespect Themes

Racial Diversity

Same-Sex Couples/Families

User Comments

Nothing here - be the first to comment!

Related Ads

The Families Project 2014 Betty Crocker United States Television 100% Report A Problem

The Families Project 2014 Betty Crocker United States Online Video 100% Report A Problem

That's the Cheerios Effect 2014 Cheerios Canada Print Report A Problem

LuckyToBe 100% Me 2013 Lucky Charms United States Television 100% Report A Problem

LuckyToBe 100% Me 2013 Lucky Charms United States Television 100% Report A Problem

Unicorn Island 2018 Lucky Charms United States Television 100% Report A Problem

Breakfast of Champions - beach 1978 Wheaties United States Television 100% Report A Problem

Breakfast of Champions - rainbow sailboat 1978 Wheaties United States Television 100% Report A Problem

Fuels Change 2018 YOP Canada Television 100% Report A Problem

Drag Show 2003 Yoplait Double Cream Israel Television 100% Report A Problem

View all ads | Advanced Ads Search | Privacy Policy

Filter Ads