Ford Motor Co., Jeans (Lily Savage)
A man gets undressed in the backseat of a car as he is being driven. He puts on lipstick and when we see him make a grand exit at an event, he's got a wig piled high on his head. Though she never speaks any lines, the text later reads "I change my genes in mine. XO Lilly" and the final text suggestively asks, "Ford. What do you do in yours?"
A surprising entry from an automotive company -- among the most conservative U.S. industries -- though this ad is British. It actually uses a well-known Brit drag queen, Lilly Savage. Still, the ad, which is meant to emulate the British Levi's Taxi spot, brought Ford heat for its frankness.
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Andrea James
Fine.
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