WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Procter & Gamble Co., Cupid For Your Nose

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2012 Television 100% Report A Problem

In December 2011, lesbian comic Wanda Sykes signed with Gain for an advertising campaign to promote their new personalized line of scents. The commercial features Sykes telling viewers that she can pair them up with the scent that best fits them by asking absurd questions about “wigs, girl stuff, and oral hygiene.”

Company
Procter & Gamble Co.
Brand
Gain (laundry detergent)
Industry
Household Products
Media Outlet
Television
Country
United States
Region
North America
Agency
unknown
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