ASICS, L'Amour

French comedy duo Omar & Fred were commissioned by Japanese athletic footwear company Asics to create a series of web-only spots in which the pair "went gay" in a series of different scenarios — first without the footwear and then later, with.

In this scenario, Omar approaches Fred on a bench and asks him for his hand in marriage. Fred rejects his advances: "Uh-uh! I don't do that." (Je ne mange pas ce plat là, non.) Omar shuffles away in defeat: "Drat. Failed again..."

In the second version, Omar has his Asics on and Fred could not be more thrilled. "...Why, what's happening? This is incredible. I- I love you. Kiss?"

Omar flashes us a grin and admits, "It's incredible, but it works!"