WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Reemtsma Cigarettenfabriken, Christopher Street Day

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1993 Print Report A Problem

This ad from Reemtsma, the fourth-largest tobacco company worldwide, is among the first print ads anywhere to feature a gay marriage, appeared on billboards in some major cities. The headline says: "Men, that was a dream wedding!"" It depicts a couple celebrating during Cologne's "Christopher Street Day" -- a Gay Pride event.

The West web site even contains a "Planet Queer" section among links to other offers, like free email, games and music.

Company
Reemtsma Cigarettenfabriken
Brand
West Lights
Industry
Tobacco
Media Outlet
Print
Country
Germany
Region
Europe
Agency
Scholz & Friends
AdRespect Themes
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