WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

ASICS, Movie Theatre

Members:

French comedy duo Omar & Fred were commissioned by Japanese athletic footwear company Asics to create a series of web-only spots in which the pair "went gay" in a series of different scenarios — first without the footwear and then later, with.

In this scenario, the pair are in a movie theatre and Fred puts the moves on Omar, only to be denied.

In the following scene, Omar has quite generously given in to the advances, asking, "Is it good for you?"

Fred: Do you get off on this? Omar: Enormously. Fred: Well then, keep going.

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