WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Unilever, Inflate that Flat!

Members:

As a part of Sunsilk's U.S. debut, Unilever launched a media campign called "Get Hairapy." This campaign includes commercials, voiced over by Mario Cantone (Anthony, "Sex and the City") and a website with 3 male "hairipists," who are here to save women from their hair problems.

This campaign obviously utilizes the whole female idea of a "gay best friend" who solves all the problems female friends can't. It's your gay best friend to the rescue in these Hairapy commercials!'

In this commercial, a balloon is being inflated into the shape of a very voluptuous woman. The tagline is "Inflate that flat!"

Company
Brand
Media Outlet
Region
Agency
JWT
AdRespect Themes
User Comments
Nothing here - be the first to comment!