WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Mars Inc., Carpet Store Serenade

Members:

2006 Television 100% Report A Problem

A man sits at his desk in a carpet store eating a Snickers. While he's eating, another man approaches and asks if he can help him enjoy the Snickers. He pulls out a guitar and begins singing a song about the candy bar. The first man originally seems perplexed, then begins to nod his head and sway to the music. The men exchange glances that could be interpreted as homoerotic.

Company
Mars Inc.
Brand
Snickers
Industry
Confectionery/Candy/Gum
Media Outlet
Television
Country
United States
Region
North America
Agency
TBWA Worldwide
AdRespect Themes

Racial Diversity

Gay Vague

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