Apple, Home Movie
A suited middle-aged man and a casually-clad younger man introduce themselves against a white backdrop. "I'm a Mac," says the younger one. "And I'm a PC," adds the older man. He continues, "You know I just finished a home movie."
The Mac-user confidently mentions that he just finished his own home movie: "I did it on iMovie. It was really easy."
In response, the PC user brags, "I doubt it's as excellent as mine, but I'd be happy to take a look."
Unfazed, the easygoing Mac user says, "Yeah, that would be great. Roll it." Next, the $150-million-dollar supermodel, Gisele Bündchen, glides into frame and proclaims, "I'm a Mac home vid," to which the Mac user adds, "It looks really professional, right?"
The PC user forfeits the challenge and starts to walk away, but the Mac user insists he stay: "Wait, wait, wait, what about yours? Can we see yours?" Even the Brazilian bombshell chimes in, "Please..."
A hairy-chested average Joe ambles into frame, wearing a blonde wig and a dress. He says, "W'sup? PC home movie." Embarrassed, the PC user claims it's a "work in progress."
The ad earns a Stereotypes rating because it uses a straight man in bad drag as its ultimate punch-line. The ad would be more trans-friendly if it didn't rely on the cliched image of a dude in a wig to make its point.
Bottom line, sometimes a burly man in a dress next to a supermodel, is just a burly man in a dress next to a supermodel...