MQ, Couples

This ad, for one of Sweden's largest department stores, MQ, is part of a larger campaign featuring 10 married couples. It ran in in the Sunday magazines of all the tabloids, in outdoor advertising, and on instore posters.

This is the only ad in the campaign with a gay couple.
The couple includes Magnus Tear, a director of commercials including a campy one for West Cigarettes. Swedish same-sex couples have been able to register under domestic partnership laws since 1995.