WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

United Nations, Intolerant Language

Members:

An aboriginal man laments the negative stereotypes of his race to which people often refer.

Next, a Muslim man explains, "You can't walk down the street without bumping into a Muslim. They're the enemy. They're probably building bombs in their Mosques right now."

Now, an Asian woman asks, "You know the biggest problem with the Asians? You can't tell one from another. They come here in leaky boats, steal our jobs, and you never know if it's Chin, Chong, or Wong."

Next, a Jewish man complains: "Money, money, money. The Jews, they own everything. If you ask me, it's a conspiracy."

The final speaker is a gay man. He complains, "You can't say anything about faggots nowadays. It's not PC. They're sick, dirty perverts. I think AIDS is the best thing that ever happened to them."

At the end, the following text appears on the screen: "It doesn't make any sense coming out of their mouths. Does it make any more sense coming out of yours?"

This ad earns a "Positive" rating because it attempts to promote tolerance of minority groups that are often oppressed.

The method used to achieve the message in the ad is memorable, and the question posed at the end resonates.

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