PFLAG/Parents, Families & Friends of Lesbians & Gays, Stay Close/Ben Affleck and His Cousin Jason


The “Stay Close” campaign features photographs of straight celebrities and well-known personalities with their GLBT family members and friends.

Other ads include singer Cyndi Lauper with her sister, Elen; Congressman and Mrs. Richard Gephardt with their daughter, Chrissy; Latina media mogul, Cristina Saralegui with her brother, Ignacio; singer Barbara Cook with her son, Adam; and New York Congressman Gregory Meeks with his brother, John.

“People need this campaign—both gay and straight,” said Cyndi Lauper. “I want people to know that it’s about changing hearts and minds. It’s about moving from simple tolerance to understanding to acceptance. But, ultimately, it’s about unconditional love.”

The effort appears in high profile outdoor, print and transit advertising space in New York and Washington, DC. Print ads will begin appearing nationally in all 20 of Time Inc.'s publications and the Ad Council has also approved the ads for PSA placement.

User Comments
Jason Fleetwood-Boldt
This is Ben's gay cousin (featured in the ad) and I am writing to disagree with the classification that this ad campaign is "neutral" on the subject of "gayness, bisexuality, or being transgendered." Of course I'm a little biased (being in the ad myself), but I think this ad fits into your "positive" categorization and has been miscategorized.