Delta Lloyd, Skater

This print ad accompanies a TV commercial in which a young figure skater ambushes a hockey game.

He grabs a stunned player's hockey stick and does a few fancy moves on the ice to an also stunned crowd. Suddenly the teams begin chasing him for disrupting the game, and as one tries to knock him down, our hero does a back somersault over him.

He then takes control of the puck and agilely avoids all the angry players. In the last moments on the clock, he hits a goal and then stands triumphantly as the other team rushes him from behind.

Quite an unusual ad for an insurance company, though it is from The Netherlands.

Without directly showing whether the figure skater is gay, this campaign is much beloved by some members of the gay community, who see the figure skater as a metaphor which triumphs art, individuality and gayness over the traditionally violent team sport of hockey and its representation of heterosexuality.