WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Mars Inc., Different Every Time

Members:

A woman suns herself on her terrace during a lovely day, while enjoying chocolates as a bell tolls nearby.

She begins to eye a man on a nearby, higher terrace, who smiles at her. Suddenly, he's joined by another man with his arms around him.

Realizing her mistake, that her neighbor is gay, she nods her head in disappointment as if thinking, "The good ones always are."

The ad earns an Equal rating for its inclusive and nonjudgmental reference to a male couple.

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