WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

H.J. Heinz, Son's Gay Declaration

Members:

A young man and his father are sitting at their kitchen table. He says to his dad, "I've decided to make a life in Morocco with Jeremy."

The dad looks at his son for a second without acknowledging what he has said. He then looks back down at his plate and says, "Hmm... Raspberry swirl..."

This ad earns an "Equal" rating because of the father's improbable but indifferent reaction to his son's admission to involvement in a homosexual relationship.

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