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Delta Air Lines, Wouldn't You Look Fabulous In Snow? (guys)

Members:

2004 Print Report A Problem

This ad and others from the campaign appeared in Atlanta's alternative paper Creative Loafing, as well as national gay media.

Company
Delta Air Lines
Brand
Delta Airlines
Industry
Airlines
Media Outlet
Print, Poster/Outdoor,
Country
United States
Region
North America
Agency
Community Marketing
AdRespect Themes
User Comments
Anna
This is an effective ad for people who have the money to fly and ski. The obvious reference to "snow" as the white guy, wearing white pants no less, only adds to the suggestive tone of the ad and its targeting toward gay men of color. There's certainly no shortage of white guys on the slopes! This is a positive ad overall.

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