L'Oreal/Loreal, You Think Your Face Will Turn Him On

Members:

2005 Print Report A Problem

In this spread, which appeared in England's gay magazine Attititude, a handsome man carries the headline, "You think your face will turn him on. He thinks the grease on your face is a turn off."

This campaign appears to be the first worldwide introduction of a brand into gay markets simultaneous with mainstream markets, in the US and UK.

A variation of the creative appears in general magazines with a tweak to the copy line, switching "he" with "she."

Company

L'Oreal/Loreal

Brand

L'Oreal Men Expert

Industry

Personal Products

Media Outlet

Print

Country

United States United Kingdom

Region

North America, Europe,

Agency

Loreal in-house

AdRespect Themes

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