International Gay and Lesbian Association, For the Right to Indifference (men)
"Luis and Joao don't hide their homosexuality. They're too manly to do that." Tagline: "For the right to indifference."
In January 2005, the association ILGA Portugal launched the first advertising campaign of its kind about homophobia. It intends to call the attention to the preconceptions that all LGBT people are white, as well as changing the attitudes toward homophobia. The campaign is composed of television, radio, written press and large format posters.
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