AIDS Project LA, We Need
With gorgeous imagery, a narrator intones, "We need your voice," and shows a gay march. "We need your passion. We need your courage. We need your beauty. We need your influence. We need your friendship. We need your love," and shows two guys holding each other. "We need your energy. We need you."
The tagline is: "There's life after sex."
This is a hip, non-confrontational commercial that effectively conveys its message.
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