WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

PinkTV, Double Life

Members:

2004 Print Report A Problem

Advertising the launch of Europe's first 24-hour gay channel, largely financed by France's three main commercial networks, this ad appears at first to be heterosexual.

Despite their apparent ecstacy, all is revealed in the headline, which indicates someone is not straight, and translates to, "Some of our subscribers lead a double life."

Company
PinkTV
Brand
PinkTV
Industry
Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlet
Print
Country
France
Region
Europe
Agency
Les Ouvriers du Paradis
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