WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Diesel, Nurses

Members:

This ad features two unlikely looking nurses about to kiss as they fondle each others' breasts.

Diesel's director of marketing says this ad helped them sell over a million pairs of sunglasses.

Despite the fashion industry's omnipresent use of sex to sell its merchandise – often "forgetting" to include the very clothing they're trying to sell – few have actually used overtly gay imagery like Diesel. Designers including Calvin Klein, Gucci, Versace, Abercrombie & Fitch and Benetton have only teased consumers with gay vague imagery.

Diesel subscribes somewhat to the Benetton-Calvin Klein school of advertising, meant to shock people into paying attention.

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User Comments
Scout
It's amazing that we never see this sort of ad in South Africa! Why don't we ever see it? It's a very queer city and still we don't really see these gay positive ads in the media. I'm pissed off.

Elizabeth
This ad sizzles it's so hot! Why can't I meet girls like these?

Abby
Why does this ad get a positive rating when other, similar ads get neutral or even negative ratings because of the lipstick lesbianism cliché? This ad combines lipstick lesbianism with the "hot nurse" cliché. It seems more like a pornographic male fantasy than anything truly positive.

Jen
I don't know. I feel kind of used in a way. Why don't they show women as something other than a sex object? It may be gay positive to a certain extent, but it's still objectifying women for the sales of a pair of expensive sunglasses.