WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Müller, Ice Bucket

Members:

This is a continuation of a previous Müllerlight that follows a romantic couple from a plane ride to their hotel room.

In this ad, the couple boyantly rush into their hotel room in a passionate haste.

The woman takes out a bottle of champagne and says she'll get the ice. In a flash, the man removes his clothes, whipping his belt clumsily above his head.

When the woman opens the refrigerator, she discovers there is no ice, so goes to fetch some. He sneaks out into the hall, waddling naked, carrying the ice bucket as his cover up, and the door locks behind him.

As he's getting the ice, the woman discovers Müllerlight yogurt in the refrigerator, she smiles happily. As cheesy pron-like music starts, she takes the yogurt from the refrigerator and goes out on the balcony to enjoy her creamy delight.

The man nervously knocks on the door to be let back in but his lover is so distracted by her yogurt that she does not hear his banging on the door. A male flight attendant, now walking down the hall, smirks about the naked man as he walks past.

Just then, the naked man, now desperate to get back in cries to his lady, "Hot lips!" The flight attendant then turns as if he was being called to, looks down at the man's exposure and raises his eyebrows with a smirk.

The naked man lifts the ice bucket in explanation, but then uncomfortably covers himself back up as the man looks at his exposure.

The camera then cuts back to the woman who is still eating her yogurt. "There's mad passionate love and then there's Müller love." she exclaims as she licks yogurt off her finger.

Müller has spent £10 million ($14 million) on this campaign in the UK.

User Comments
Richard
Like previous Müller ads, I don't like the undertones to this ad and disagree with the Equal rating it has been given. For me, the only message it spreads about gay guys is that they'll take advantage of any unfortunate situation that another guy might be in.