Jack in the Box, RuPaul
Spokesclown Jack, wearing a suit and tie, discusses with a reporter whether a new sandwich, the Sourdough Chicken Club, appeals more to women or men.
As Jack explains that the company used research to measure the product's appeal, the screen cuts to a photo session with cross-dresser RuPaul in sequins holding the sandwich. "Honey, this sandwich is flawless," RuPaul exclaims, flashing a megawatt smile.
When the camera cuts back to Jack, he answers, "I have no idea."
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User Comments
Andrea James
Funny, as one would expect from this agency.
Kat G.
I think it is funny. Maybe you should lighten up. If RuPaul can find humor in her own life style then who are we to be negative about it? She was doing her thing long before we were here and she can make as much fun of herself as she wants. I do like your site and frequent it often, but you can be a bit nit-picky on sometimes.
Luke
I think that the Commercial Closet is being unnecessarily hard on this commercial. It expresses to us a question being asked, that is clearly rooted in essential views of gender. Jack's use of RuPaul, seems to break a barrier in hetero norms. It makes light of the fact that the distinction between men and women is a bendable cultural construction, and not something that could ever possibly be quantified, much less applied to a sandwich. At the end Jack is even confronted with the uncertainty of how to define this character's sexual identity. That is key to tearing down labels and NORMATIVITY. I think that where the Commercial Closest is seeing stereotyping, I see transcending the closet.
Joe Wickliff
Come on! That's funny! At the very least, Miss Ru is gettin' a check!
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