Anheuser-Busch InBev, Color Spots
Popular gay illustrator Joe Phillips, who has also done work for Jocko underwear, illustrates this "Be Yourself" campaign showing people at parties. This version, in black & white with spot color on ways people express themselves, highlights things such as a tattoo, purple hair, a stylish watch,cell phone, and sneakers.
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User Comments
Audrey Gilles
If it’s targeting a limited market it’s great. If it’s mainstream, it’s pretty limited and borderline offensively stereotypical like Pamela Anderson or Jessica Rabbit. One and the same. Yes, yes, if you’re one of the ‘fabulous’ it’s great, but gay life is soooooooo much more than being beautiful eh? There’s definitely an audience and it’s definitely right on, it’s just not as celebratory and inclusive in feeling.
Tomas Sanchez
Joe Phillips is an amazing artist and I am always amazed when I see his work. The spot colored items in this ad are the colors of the gay pride flag.
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