WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Alliance Atlantis, Queer As Folk promotion

Members:

Using a twist on a favorite phrase of gay activists, this promotional spot for Showcase channel from Canada announces, "They're Here, They're Queer," for the debut of the controversial British series "Queer As Folk."

The ad introduces sexually promiscuous Stuart in a sizzling lip-lock with Nathan, who is underage and just coming out. The titles continue and say, "Gay Life, Straight Up."

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