WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Alliance Atlantis, Showcase Revue/Film Festival

Members:

2001 Television Report A Problem

An entire series of 12 promotional ads from Showcase, a Canadian cable network, features drag queens delivering well-known lines from famous movies, with their own special spin of course, to promote its extensive Gay Pride month programming.

Like Showtime in the U.S., Showcase features the series "Queer As Folk" and even uses a similar slogan: "Television without borders."

Company
Alliance Atlantis
Brand
Showcase
Industry
Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlet
Television
Country
Canada
Region
North America
Agency
Showcase in-house
AdRespect Themes
User Comments
Andrea James
You know we can’t resist a campy movie line!

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