WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

ViiV Healthcare, Russell: The Do's of HIV (Motorcycle)

Members:

2025 Television 100% Report A Problem

There are two vignettes at once, one focused on an older man who is restoring a motorcycle in his garage, where there is a gay Pride flag and the man's partner, whom he puts his arm around.

The other is a man playing the piano apparently with his mother. He later appears at a gay bar with rainbow lights, also playing the piano.

Company
ViiV Healthcare
Brand
Dovato
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
US National
Agency
Luckie & Company
AdRespect Themes

Age Diversity

Racial Diversity

Same-Sex Affection

Same-Sex Couples/Families

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