WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

ViiV Healthcare, A-Game: Playdate

Members:

2025 Television 100% Report A Problem

Two black men take their dogs to a "playdate" at the dog park. A bearded man with friends at the bowling alley is cruised by another bearded man in the next alley and they connect.

The black men end up on a bench together, one with his arm around the other and later the leave together. The bowlers also embrace on the court and also leave together.

Company
ViiV Healthcare
Brand
Apretude
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
US National
Agency
unknown
AdRespect Themes

Racial Diversity

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

User Comments
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