WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

ViiV Healthcare, Detect This: Leo

Members:

2022 Television 100% Report A Problem

A variety of diverse, gay men appear in this spot endorsing the product, starting with Leo who is listed as an "artist & HIV activist."

Then Morgan, an over-50 man called a "community healthcare advisor" is shown helping paint a community mural that communicates "U=U" or Undetectable=Untransmittable.

He is followed by Jovon (who is listed as a "nature lover") who is shown walking and holding hands with his boyfriend and other friends in a creek.

Company
ViiV Healthcare
Brand
Dovato
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
US National
Agency
unknown
AdRespect Themes

Age Diversity

Racial Diversity

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