WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Starbucks, Every name’s a story

Members:

2020 Television 100% Report A Problem

A teenager slowly no longer identifies with his birth name, "Jemma," as he's called in the doctor's waiting room and introduced as by his father at a party. The boy instead prefers "James," which is what he provides for his coffee cup at Starbucks.

The commercial won the Channel 4 "Diversity in Advertising" award; the theme for the contest was LGBT+.

Company
Starbucks
Brand
Starbucks
Industry
Retail
Media Outlet
Television
Country
United Kingdom
Region
Europe
Agency
Iris
AdRespect Themes

Multiple Gender Expressions

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.