WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Starbucks, Giving Good Starts with You

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“The holidays mean something different to everyone,” the ad declares next to a hand illustrating a dove that leads into an animated series of line drawings. The last one includes two women sharing a warm beverage, holding hands, and leaning in for a kiss. The image pulls away. It ends with the text, “This season, the cup is just the beginning. How you make it special is up to you.”

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