WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

T-Mobile International, Icon (Super Bowl)

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2007 Television 73% Report A Problem

During Super Bowl XLI in 2007 this commercial featured Dwyane Wade (the rising Miami Heat guard and 2006 NBA champion) trying to join NBA star Charles Barkley MyFaves list -- a plan allowing unlimited calls to five favorite contacts on any network -- only to face repeated rejections based on Wade's "insufficient" celebrity status.

Barkley is telling Wade if he can do something impressive he could join his MyFave list. Then Wade, forced to watch old videos of Barkley playing basketball, says, "That WAS impressive -- the way you squeeze into those tight little shorts...sexy!" Barkley looks on, surprised at Wade's mock attraction.

Company
T-Mobile International
Brand
T-Mobile/TMobile/T Mobile
Industry
Telecommunications
Media Outlet
Television
Country
United States
Region
North America
Agency
Publicis Groupe
AdRespect Themes

Gay Tease

Homo-queasy

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