WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

LA Eyeworks, Gaze

Members:

This short 1 minute promo by AllOutAttack.com was made for LA Eyeworks and premiered in October 2006 at the Los Angeles Fashion Awards.

In this promo, a pretty male puppet walks into an LA Eyeworks store which displays a window decal that says, "Safe Spex." Upon entering the store, the male puppet sees other very attractive male puppets wearing glasses.

The camera pans the wall of glasses, as well as a miniature LA Eyeworks ad donning the catchphrase, "A face is like a work of art. It deserves a great frame."--Very similar to the print ads that LA Eyeworks had in 1994, in which famous GLBT celebrities donned the glasses and the catchphrase.

Once the male puppet finds a pair of glasses, the camera zooms into his face and the phrase, "A face is like a work of art. It deserves a great frame."

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