IKEA International, Two Dads
A child in a mouse suit sits on top of a rolling coffee table set, while two men stand behind her -- one kissing the other on the cheek. "My daddies are also a set," says the text.
This campaign pokes fun at stereotypes of meek Dutch, who use a gray mouse as a traditional Dutch metaphor for bland, mainstream people who don't like to cause controversy.
Another in the campaign has an Asian man -- in a gray mouse hood and shorts -- popping out of a portable closet in front of a guy in black shorts.
It is one of 11 gay-themed ads from IKEA, which has taken quite an interest in the subject.
Company
Brand
Industry
Media Outlet
Country
Region
Agency
AdRespect Themes
User Comments
Emmie
Awww! That is just too cute!
Samuel Desaturn
Bravo, great. Particulary good now with the whole gay marriage issue... has this run in the US?
Ed
LOVE IT! WISH THE FROGS WOULD WORK IN THE USA!
Related Ads
Filter Ads
