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Olivia, Denim

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1995 Print Report A Problem

In 1997, Olivia Cruises' founder became the first gay-owned business to try to advertise on network TV, during the coming-out episode of "Ellen."

Olivia announced a sponsorship with LPGA Tour pro golfer Rosie Jones, a 13-time winner who publicly came out as a lesbian in the The New York Times in March 2004. It is the first sponsorship of a professional gay athlete by a lesbian and gay company.

Company
Olivia
Brand
Olivia Cruises
Industry
Travel/Tourism Bureaus
Media Outlet
Print
Country
United States
Region
North America
Agency
unknown
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