WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Global Hyatt Corporation, Smiles

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1994 Print Report A Problem

This is an early example of hotel advertising in the gay market from a local hotel in La Jolla, Calif. Because corporate hotel chains remained shy of the market into the new millennium, local operators such as this one located in gay-friendly places created their own ads to run in national gay magazines.

In June 2000, Hyatt Hotels & Resorts finally broke a corporate campaign for the chain in national gay media -- the first hotel company to do so. However, it did not include gay specific creative, just a mainstream ad.

Company
Global Hyatt Corporation
Brand
Hyatt Regency
Industry
Hotels/Resorts
Media Outlet
Print
Country
United States
Region
North America
Agency
unknown
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