Claxson, Football Game
Five men watch a football (soccer) game. When a winning goal is scored, the men all jump up in celebration.
But quickly the happiness of the game transforms to happiness with the physical contact and soon their hugs and kisses turns into something more sexual, though their clothes stay on.
The ad supports gay themed programming, including "Queer As Folk," on a satellite network.
The ad's creative director Gabriel Sagel says that the sexuality of the commercial was not a problem for viewers. "For our standards, it was not a problem. Indeed, the public adored it, we got great reviews from gay and non-gay acquaintances and friends."