Coca-Cola Co., Dad In Drag
A father and his young daughter are engaged in a quality moment between them in which the girl playfully applies very noticeable make up on her dad's face and dresses him up with women's accessories.
The father, without hesitation, plays along with the girl, allowing her to put earrings, necklaces and a colored wig on his hair.
The doorbell rings and the father goes to answer the door without removing any of the make up or jewelry that he had on. He is slightly embarrassed to find two construction workers on the other side of the door looking at him as if trying to judge his behavior as absurd.
Although no words are exchanged between them the father is noticeably uncomfortable by having these two men see him dress up in an outfit that might question his masculinity. But he lightly smiles at the misunderstanding of his predicament.
Although the ad does not particularly portray transgender issues in a negative way, it does help plant a seed on the stereotype that transgender behavior is not appropriate and against every quality that a man should have.
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He is clearly a tolerant man to go along with his daughter's ideas of play. It's not his idea, but he is happy to play along because he loves her.
My sense is that he doesn't regret it either, even after getting caught. It could be he is laughing at the reaction of the construction guys, his own, or just the awkward moment that will no doubt be remembered.
Subtle and well done.