WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

People for the Ethical Treatment of Animals, We'd Rather Go Naked Than Wear Fur

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Frequently taking the term "unpopular position" to new levels with its direct action protests in the past, PETA is not afraid to use drag queens and lesbians in ads to get its messages across and get attention. Rock star Melissa Etheridge appears nude, spooning with her partner Julie Cypher in the "We'd rather go nude than wear fur" campaign.

(The 12-year relationship between the women, which included two children fathered by musician David Crosby, ended September 2000.)

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