WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

L'Oreal/Loreal, You Think You Look the Business

Members:

2005 Print Report A Problem

In this spread, which appeared in England's gay magazine Attititude, a handsome man carries the headline, "You think you look the business. He thinks you look overworked."

This campaign appears to be the first worldwide introduction of a brand into gay markets simultaneous with mainstream markets, in the US and UK.

A variation of the creative appears in general magazines with a tweak to the copy line, switching "he" with "she."

Company
L'Oreal/Loreal
Brand
L'Oreal Men Expert
Industry
Personal Products
Media Outlet
Print
Country
United Kingdom United States
Region
North America, Europe,
Agency
Loreal in-house
AdRespect Themes
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