PayGay, Ein Hoch/Stand Up

In 2003, PayGay launched a gay credit card. This ad for the card features a nude man, pictured upside-down, and carries the headline: "Auf den bargeldlosen verkehr." Roughly translated, it means "Stand up for the cashless payment," although the word "verkehr" can mean refer to either sexual intercourse or the circulation of money. And 'hoch' is also a term for an erection.