WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Twin Cities Pride, Pride 2004

Members:

The Star Tribune, a sponsor of the 2004 Twin Cities Pride Festival, which attracts approximately 400,000 people annually, refused to publish this advertisement for the festival, featuring two men kissing.

Ben Taylor, Senior Vice President of Communications for the newspaper, says, "Our feeling was that this was an advertisement for an event, and two men kissing was clearly meant to be inflammatory.”

In an article in his newspaper, Star Tribune Publisher J. Keith Moyer said, “We felt the imagery submitted was gratuitous and counterproductive to the ad's purpose.”

GLBT Pride/Twin Cities says their ad "was a reflection of our mission to inspire equality and our goal to create events which are open and inviting to all. We feel the Star Tribune has published advertising with straight couples kissing in them, or embracing in a more provocative fashion than the ad we submitted for publication. We feel that to enforce the policy, because it was two males and not a straight couple, is discriminatory."

Media Outlet
Agency
AdRespect Themes
User Comments
Nothing here - be the first to comment!