WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

PFOX/Parents and Friends of Ex-Gays, It's My Choice To Change

Members:

Aimed at gay youth, this PFOX ad features a young woman with a pierced eyebrow and lots of make up and reads: "If someone changes their address, maybe changes an attitude, or even changes their job, you'd still respect them, right? So why not respect me when I decide to leave homosexuality? I chose to change from gay to straight. If that choice isn't for you, at least change your mind about me."

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