WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Unilever, Meet the body wash that's not for sissies.

Members:

2004 Print Report A Problem

The print cards promoting Suave for Men body wash, included with purchases from the International Male clothing catalog (owned by Hanover Direct), once very popular among gay men, states that the product is not for "sissies."

Company
Unilever
Brand
Suave For Men
Industry
Personal Products
Media Outlet
Print
Country
United States
Region
US Regional
Agency
unknown
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